Anta company's development process that is Chendai Town athletic footwear industry, the development of a miniature, but also one of the outstanding.
In 1981, Ding and wood to do a partnership with people from shoe factory Women’s shoes. In 1990, Ding and wooden shoe factories partner with the separation, each a separate portal. One year after the establishment of ANTA shoe, but just an ordinary family factories. At that time, China's sports market is just emerging. Ding and Wood's son, returned from Beijing Ding Shizhong Chendai take care of the family business and is determined to make sure bigger shoe. However, as technology, materials and other issues, just start Chendai shoe could not foothold in the domestic market.
1993 in order to Anta represented Chendai sports shoes manufacturing industry by the "inside" to "foreign" and began OEM production of sports shoes for the multinational corporations. Womens shoes Overseas orders for many manufacturing enterprises in Jinjiang shoes complete the primitive accumulation of capital, Anta's during this period they are not outstanding. Jinjiang footwear company with many different is that Anta companies do not just accept overseas orders, but also focus on the domestic market, is committed to developing the domestic market distribution channels. Ding Shizhong that "the terminal network is a business survival. Have a stable overseas orders you can live a fear of abject poverty, but the domestic market is also a very large market Wholesale women shoes, but to find in this large market position of their own , they must have their own network. "