21 years old, Xie Jiahua abandoned the hard-won PhD opportunity to do a normal programmer Dunk sb on sale. Friends regret that this endless, and quite confused. Xie Jiahua founder of the online advertising company LinkExchange, in just two years would develop into a 200 employees of large companies.
In 1998, LinkExchange to 265,000,000 U.S. dollars of net worth committed Microsoft, Xie Jiahua to create a network marketing empire was sufficient funding.
In 1999, a chance, Xie Jiahua met more than their younger, Cheap dunk sb shoes more original vision of entrepreneurs Knicks Wim. Swaim home selling shoes online company. After some long conversation, the two companies decided to cooperate and set up Zappos.
Internet shoe making history
In order to facilitate customer selection of a different style and color of shoes, Zappos shoes for the inventory of each section from eight different angles photographed. To ensure timely delivery, Zappos home in the United Parcel Service (UPS) near the airport, the company promises delivery within 4 days, but in most cases, customers can get goods the next day.
Then, Xie Jiahua has come up with the housekeeping of the "soft skill": free returns. To this end Dunk sb from china, Zappos has paid 100 million U.S. dollars in shipping costs. Although the return rate as high as a quarter, but the average amount per order 90 dollars, Zappos is still up to 35% margin.
Customer satisfaction and loyalty ultimately success of Zappos, their sales by leaps and bounds. In 2007, sales of more than 800 million U.S. dollars, plans to reach 10 by 2010 million.