This is not the first factory to face Adidas migration. Over the past few decades, adidas is the global procurement strategy for the pursuit of cost advantages. Footwear industries in the world the same path, the 70's, Adidas's production base from Europe and the United States moved into Japan, Korea, 1980 China Taiwan's entry areas Basketball shoes, and in the 1990s and since NT dollar appreciation, labor costs China began to shift up.
Which, in the 1970s, the first transfer, the Adi responsive rival Nike, footwear in Europe and the United States when the high cost of the beginning of the global foundry will shift from U.S. to Asia. On the contrary, the delay was made Adi response, leading to high costs, they have been Nike behind them Wholesale shoes. This time, Adi will not wait for the changing situation.
"Hundred percent confirmed, and we have just held a conference call with Adi.'s Future manufacturing base will be transferred to Southeast Asia, and now at least, some new capacity will shift." Adidas, a research analyst told reporters.
It is understood that shoe giants generally price sensitive, but less than 50% of Adi Gross margin was also lower than the domestic shoe manufacturers such as Li Ning. Therefore, in the face of Vietnam, 500-600 yuan / month in labor costs, the Adidas of course, difficult to re-jealously guarding China.
"Cheaper labor abroad, so to maintain the basis of domestic production Shoes boots, overseas factories or will continue to develop." IMC Shoe spokesman Guo Wei Wen explained to reporters. The Pou Chen Group, said: "Guangdong side of the production will be more stable in the future should be turned to producing high value-added products."
However, industry analysis, such transfer within a year or two is difficult to gain acceptance. In view of Adidas products made in China now share in the enormous proportion, unless a very urgent situation, Adi can not quickly shift their orders to go out, only slowly moving. This is among China's production capacity may also increase, "for example, 10% of its new capacity, may give additional 2% of China, Southeast Asia, added 8%. The entire transfer process may last 8-10 years time. "