"Other people selling the products we sell is service", the shoes net so much emphasis on the shoes Lin CEO Network different from other B2C counterparts.
On the Web is a professional shoes shoe industry, B2C Web site, in November 21, 2008 formally launched operations Nike dunks from china. By a series of domestic and foreign factors, footwear industry experienced an unprecedented predicament. To broaden the shoe company's sales channels, saving companies the cost of sales, the shoes net came into being.
Although, according to incomplete statistics, in the last less than two years, emerged in southern China has hundreds of e-commerce sites. Industry analysts said that in recent years, the floor looks opportunity B2C areas already developed into a Red Sea from the blue sea.
However, the shoes net in the helm of Mr. Lin appears, even in the era of the Red Sea B2C e-commerce is still full of space and opportunities. "Any competition in an industry exists, inevitably, but only fully integrated industry chain resources together to meet consumer demand patterns Cheap jordan shoes, can finally have the last laugh."
Mr. Lin said, the shoes net launch of the ultimate goal is not to make money by selling products. "The network location is authentic shoes, brand parity. A pair of shoes in the original net sales of genuine Adidas sports shoes, the user can price the lowest discount price of 5.5 can be purchased to provide the basic price is cost, the price of other domestic brand shoes are also generally lower than market price. while also conducting a series of authentic brand shoes cheap promotion, now the shoe is basically trading at a loss network. "
But Lin is not worried about this kind of "trading at a loss," he explained, "none other, and attentive service, the shoes can be a short time to accumulate a large number of networks to brands loyal users, the value of brands will eventually be recognized This is the reason for the shoe web presence. " The same as Taobao, although not yet profitable, but the pool of tens of millions of users, so Taobao become the most valuable e-commerce platform.
It is understood that there are already some Nike, Adidas, Converse, Kappa, Reebok, UGG more than 10 well-known sports shoe brand has entered the network platform. In order to attract more users, the shoes net launch a dollar membership promotions and lucky draw activities. In advance of these activities Men shoes, the shoe is now on the net date up to a thousand registered members, membership has risen dramatically, popularity and traffic is rapidly warming.
According to industry analysis, rapid development as the domestic e-commerce, e-commerce solution is not only the issue of enterprise product sales to e-commerce Jichu for businesses of personalized customization, users find value, Wang Luo marketing Fu Wu's model to Cheng Wei The new blue ocean.